As a service provider, getting comfortable with rebooking client appointments is essential. You and your clients will work together to achieve their goals and part of that process is communicating to clients how frequently they'll need to see you in the treatment room.
Here are our top ten tips to help estheticians rebook more clients and ultimately increase their profitability.
- Use a booking system: Use a booking system to make it easy for clients to schedule their next appointment before leaving. Booking systems make it easy for client's to add their appointments to their calendars too!
- Offer incentives: Offer incentives to encourage clients to rebook, such as a complimentary add on at their next service (this could be as simple as a complimentary sheet mask to end the facial). You can also offer loyalty rewards or a referral program to encourage clients to return and refer others
- Recommend a timeline: Recommend a timeline for clients to return based on their specific needs and the services they received. This can help clients understand the importance of regular appointments and encourage them to rebook. Try to give a range, such as 4-6 weeks so there's flexibility for the client.
- Be proactive: Be proactive in suggesting future services or appointments based on the client's needs and preferences. This can help clients feel taken care of and encourage them to rebook.
- Personalize the experience: Personalize the client's experience by taking notes on their preferences and needs. Do your clients enjoy a quiet treatment or do they have particular music preferences? Use this information to build loyalty and trust. Establishing a trusting relationship will help you feel more comfortable talking about their next service.
- Provide excellent service: Provide an outstanding service to your clients and they are more likely to want to come back. Take the time to listen to their needs, address any concerns, and exceed their expectations.
- Discuss the benefits: Discuss the benefits of regular appointments and how it can help them achieve their goals. For example, if they are looking to improve their skin, let them know how frequent appointments can help them achieve the desired results.
- Create a sense of urgency: Encourage your clients to book their next appointment before they leave your spa. Let them know that your schedule fills up quickly and you want to make sure they have their preferred time in place.
- Follow up: Follow up with clients after their appointment to thank them for their visit and encourage them to rebook. You can also send them reminders via email or text message when it's time to book their next appointment.
- Be flexible: Be flexible with your schedule and offer a variety of appointment times to accommodate your clients' schedules. This will make it easier for them to find a time that works for them.
By implementing these tips, you can encourage your clients to rebook and build a loyal customer base